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Serial Scaling · Prepared for Alix
What we will create, and the order we will build it. Every topic area gets one main guide and a set of focused articles, so Alix becomes the place that answers everything about settling an estate. We start with probate.
How this works
For each topic area we build one main guide that covers it completely, then a set of focused articles that each answer a specific question people search for. The main guide earns the authority, the focused articles capture the exact searches, and together they cover a topic so fully that Alix becomes the obvious answer. We build in order of value, and probate leads because it is the largest, highest intent demand and the one your paid search already converts.
Everything here is filtered to one thing: a person who needs to settle an estate after a death. We deliberately leave out the noise that looks related but is not, so every article earns its place.
The plan
Built first · the highest value, highest intent topics
Main guide: What probate is and how it works
plus a state by state guide for how long probate takes
Main guide: How to settle an estate, step by step
Main guide: Executor of an estate: duties and responsibilities
Main guide: How much it costs to settle an estate
Main guide: Do you need a probate lawyer
Built next · the supporting topics that build trust and reach
Main guide: What to do when someone dies
Main guide: Wills and trusts after a death
Main guide: Inheritance and heirship: who gets what
The order
Not alphabetical, and not biggest first. We build for value and for speed to results.
A handful of high intent, low competition articles, the settlement checklist, settling without a lawyer, the first steps after a death, the small estate affidavit. These rank fastest and start feeding your sign up pages early.
The main probate guide and its most searched articles. This is the largest pool of demand and the exact searches that convert on your paid today, so closing the organic gap here drives the most revenue.
The executor and the costs topics. These are the people actively responsible for an estate, looking for what to do and what it will cost, the closest searches to choosing Alix.
The supporting topics for trust and reach, then the state by state guides on the proven articles, continuously. This is the depth that compounds into authority over the months.